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Your wardrobe is a reflection of you. Are you looking for high quality staples to build your own forever-wardrobe?

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  • Hot Girl Summer: The SPF + Natural Makeup Combo You Need
    Hot Girl Summer: The SPF + Natural Makeup Combo You Need

    A Natural Beauty Look that Embraces SPF and is ~Oily-skin Friendly~ The summer temps are here and I’m living my best *outdoorsy girl* life. Thankfully, I have a bullet-proof makeup routine centred around sun protection. So I can worry less about (additional) fine lines and more about making the most of the warm weather. Skin…

  • Testing New Zero Waste, Plastic Free & Multi-Use Makeup Products
    Testing New Zero Waste, Plastic Free & Multi-Use Makeup Products

    How Can Brands Design Makeup Packaging to be Zero Waste and Less Reliant on Plastic? This is an exciting topic for me! The amount of plastic used in makeup packaging has always irked me. Eyeshadows, blushes, and bronzers pressed into plastic palettes. Lipsticks, concealers, and mascara shipped in plastic tubes. And then these are placed…

  • My 3 Minute Mom-Friendly Makeup Routine
    My 3 Minute Mom-Friendly Makeup Routine

    On Days When I Have Some Time to Spare… I’ll be honest that makeup is not a part of my morning routine every single day. But often it is! And I believe that’s possible, in part, because I’ve nailed down the right method and the right products to help speed up the process. Conceal and…

  • My Favorites from 100% Pure
    My Favorites from 100% Pure

    The 14 Best Skin & Makeup Products from 100% Pure One of the beauty questions I’m asked about most frequently is: What products would I recommend from 100% Pure? And this makes sense since I’ve been using (and featuring!) 100% Pure makeup and skincare since I started green beauty blogging back in 2017. I’ve tested…

  • 100% Pure Sale Codes & Coupons for Fall!
    100% Pure Sale Codes & Coupons for Fall!

    My Favourites From the 100% Pure Fall Sale + Discount Codes It’s no secret I’m a 100% Pure makeup junkie. In fact, the healthy-beauty brand comprises the majority of my clean, vegan makeup collection. To celebrate the Fall season, I wanted to share some exclusive codes and promos with you all. This post contains links…

  • 100% Pure Rose Gold Palette: Review and Swatches
    100% Pure Rose Gold Palette: Review and Swatches

    An In-Depth Look at the Fruit-Pigmented, Gemstone-Infused, Rose Gold Palette from 100% Pure. Until the Rose Gold Palette launched, I’d been on the fence about which 100% Pure palette to get for years. Its golden coppery tones immediately appealed to me. Plus, most shades in the Rose Gold Palette are multi-purpose! For example, the blush…