My Favorites from 100% Pure

The 14 Best Skin & Makeup Products from 100% Pure

One of the beauty questions I’m asked about most frequently is: What products would I recommend from 100% Pure? And this makes sense since I’ve been using (and featuring!) 100% Pure makeup and skincare since I started green beauty blogging back in 2017. I’ve tested many of their products! They’ve discontinued one favorite (the Hydrating Cucumber Mask!) but thankfully my other favs are longtime best sellers, and I think they will be around for a long time.

Peep my absolute go-to recommendations from 100% Pure below.

All items are vegan and cruelty-free! And for a full video demo of all of these products in action, please watch my YouTube video: MOST REQUESTED: FULL FACE OF 100% PURE MAKEUP TUTORIAL.


Coffee Bean Caffeine Eye Cream I use this DAILY. I’ve recommended it to family members with genetic darkness in their under-eyes and the difference it make is incredible. You should notice a difference in under-eye darkness in 1 – 2 weeks.


2nd Skin Corrector – Peach Perfect for any dark blue or purple shades. It’s also a dream on sun spots.

2nd Skin Corrector – Green My go-to when I have an active pimple or acne mark.

Fruit Pigmented® 2nd Skin Concealer I wear the shade Shade 2. Wear it as-is for full coverage or mix a dot of your moisturizer in for a more sheer coverage.

Fruit Pigmented® Full Coverage Water Foundation I wear the shade Neutral 2.0

Bamboo Blur Powder I wear the shade Medium. For those with oily skin and large pores, this is your dream setting pwder.

Fruit Pigmented® Blush – Mimosa is a special shade, I think it would be beautiful on most skin tones. Because of the subtle irridescence, it’s also lifting when applied to cheekbones.

Brows & Eyes:

Long Last Brows I wear the shade Taupe. This is a great value buy. The formula stays put all day!

Green Tea Fiber Brow Builder – I wear the shade Soft Brown. This is the one I recommend to those who are pressed for time. Four swipes and your brows are fully and fluffy.

Creamy Long Last Liner – Dark Cacao or Gleaming Pewter are my go-to’s. They smudge but also stay put once dry. Create a no-brainer smokey eye in 3 seconds.


Lip Caramel – Cherry Cordial, Rum Nougat, Butterchew, or Ganache are my most used shades. This formula make lips look lush and fat. Friends may ask if you’ve gotten lip filler.

Fruit Pigmented® Lip Glaze – Coraline, Rose Petal, or Sultry. Easily my most-used lip product besides lip balm. If you are shy of lipstick or don’t like the upkeep of wearing traditional lipstick through out the say, this formula is for you. This formula looks pretty and glossy on, and feels so hydrating.

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick – I wore Poppy on my wedding day. Enough said.

Fruit Pigmented® Cocoa Butter Matte Lipstick – Desert Rose is my preferred shade from this range. I don’t think there’s anything else like this formula on the green beauty market. Although I don’t think matte shades suit me as well as glossy, I do still reach for Desert Rose and Strawberry Cactus when I was a real statement lip.

Video Demo of 100% Pure Concealers, Foundation, Brow, Eye and Lip products


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