Sustainable dress by REFORMATION
Vegan shoes by Design Lab.

The Purist

Ethical Luxury, Sustainable Fashion, & Green Beauty.

Toronto, Canada

Who is Natalie Christina?

A little bit about me: I’m an ethical luxury lifestyle blogger based out of Toronto, Canada. I made the (relatively easy) switch to being vegan after 20+ years as a vegetarian. My boyfriend is a huge motivator for me. He is the person who inspired me to finally make the commitment to a vegan lifestyle. I’m a massive tech nerd, a rebel at heart, and a reformed fashion addict.

I’ll admit, I had a few bad habits in the past. And I’m actively working to change that. Building a sustainable, ethical capsule wardrobe, eating to thrive, and collecting only the best non-toxic, green beauty products are some of my new-found passions.

As a kid growing up “against the grain,” I’ve seen global attitudes towards humane ethics in fashion, beauty and eating shift dramatically. I’m beyond thrilled to see that there are so many high-quality vegan and ethical choices available now! Even more so, I’m stoked to share my experience, knowledge, and journey with you.


Why The Purist Life?

While I’ve cut my teeth in the fashion, marketing, advertising and web industries, I could feel something was missing. After years of applying myself technically, I realized I’d lost my outlet for creativity! Thinking back to my time as a Fashion student at Ryerson, I had ached to pursue something that promoted a more ethical lifestyle. Glamourizing fur and leather? That’s barbaric! Abusing people in developing countries for fast fashion? We can do better than that. Blinding beagles, bunnies, cats, primates, and rodents for cosmetics? Disgusting and unnecessary. The silver lining is that none of that is needed to look polished and fashionable.

The time had come for me to start putting my money where my mouth was. If I wanted to see a change in the world, I would have to put myself out there. Even if it meant pushing myself outside of my comfort zone. *gulp*

Thus, The Purist Life: cruelty-free fashion and non-toxic beauty was born. I also started creating YouTube videos to better connect with the cruelty-free and vegan community.

Collaborating and working with me.

If your brand is cruelty-free, vegan, ethical, free from toxins, and/or sustainably made, I would love to hear from you!

To display my email address, click the button above. Please send the following information with your message:

  • Name & Company
  • Website or social media link

And I will get back to you as soon as I can.

PR samples* can be sent to my P.O. Box. Please contact me at the above email for more information.

Natalie Christina - The Purist

* Please note: Any PR samples containing animal and/or insect parts (skin, fur, secretions, bone etc.) will be donated to charities. Thank you for your understanding.