Vegan bag by MATT + NAT
Vegan heels by VEERAH

The Purist

Ethical + vegan fashion and beauty blogger based out of Toronto, Canada.

Who is Natalie Christina?

A little bit about me: I’m a cruelty-free advocate and wellness seeker. I made the (pretty easy) switch to being vegan after 20+ years as a vegetarian. My boyfriend is a huge motivator for me. He is the person who inspired me to finally make the commitment to a vegan lifestyle. I’m a massive tech nerd, a rebel at heart, and a die-hard fashion addict.

As a kid growing up “against the grain,” I’ve seen global attitudes towards humane ethics in fashion, beauty and eating shift dramatically. I’m beyond thrilled to see that there are so many high-quality vegetarian and vegan choices available now! Even more so, I’m stoked to share my experience, knowledge, and journey with those who are interested.


Why The Purist Life?

While I’ve cut my teeth in the fashion, marketing, advertising and web industries, I could feel something was missing. After years of applying myself technically, I realized I’d lost my outlet for creativity! Thinking back to my time as a Fashion student at Ryerson, I had ached to pursue something that promoted a more ethical lifestyle. Glamourizing fur and leather? That’s barbaric! Abusing people in developing countries for fast fashion? We can do better than that. Blinding beagles, bunnies, cats, primates, and rodents for cosmetics? Disgusting and unnecessary. The silver lining is that none of that is needed to look polished and fashionable.
The time had come for me to start putting my money where my mouth was. If I wanted to see a change in the world, I would have to put myself out there. Even if it meant pushing myself outside of my comfort zone. *gulp*

Thus, The Purist Life: cruelty-free fashion and non-toxic beauty was born. I also started creating YouTube videos to better connect with the cruelty-free and vegan community.

Collaborating and working with me.

If your brand is cruelty-free, natural, and free from toxins, I would love to hear from you!

Please send an email to natalie @ with the following information:

  • Name
  • Website or social

And I will get back to you as soon as I can.

PR samples can be sent to my P.O. Box. Please contact me at the above email for more information.

Natalie Christina - The Purist

Please note: Any PR samples containing animal and/or insect parts (skin, fur, secretions, bone etc.) will be donated to charities. Thank you for your understanding.