The Purist

Natalie Christina is a cruelty-free fashion and beauty blogger based out of Toronto, Canada.

A little bit about me: I’ve been vegetarian for 20+ years. And I’m a cruelty-free advocate and wellness seeker. I guess you could say I enjoy all the typical “hippie” things like nature, animals, natural foods and artisan-anything. But I’m also a self-made entrepreneur, a rebel at heart, and a die-hard fashion addict.

So what’s my background? How did I get to where I am today? While I’ve cut my teeth in the fashion, marketing, advertising and web industries, I could feel something was missing. After years of applying myself technically, I realized I’d lost my outlet for creativity! (Did I mention I used to be an illustrator and all-around traditional artist?) The time had come for me to start putting my money where my mouth was. If I wanted to see a change in the world, I would have to put myself out there. Even if it meant pushing myself outside of my comfort zone. *gulp* Thus The Purist Life: cruelty-free fashion and beauty blogging was born. I also started creating YouTube videos focused on non-toxic and vegan beauty to reach a wider audience!

As a kid growing up vegetarian (by choice), I’ve seen global attitudes towards humane ethics in fashion, beauty and eating shift dramatically. I’m beyond thrilled to see that there are so many high-quality vegetarian and vegan choices available now! Even more so, I’m stoked to share my experience, knowledge and journey with those who are interested.

Collaborating and working with me.

If your brand is cruelty-free, natural, and free from toxins, I would love to hear from you!

Please send an email to natalie @ with the following information:

  • Name
  • Website or social

And I will get back to you as soon as I can.

Please note: Any natural items containing animal parts (skin, fur, bone etc.) will be donated to charities. Thank you for your understanding.